{"id":7038,"date":"2026-09-07T14:08:25","date_gmt":"2026-09-07T12:08:25","guid":{"rendered":"https:\/\/event.visitardenne.com\/?post_type=speaker&#038;p=7038"},"modified":"2026-09-23T13:17:24","modified_gmt":"2026-09-23T11:17:24","slug":"jean-philippe-gold","status":"publish","type":"speaker","link":"https:\/\/event.visitardenne.com\/?speaker=jean-philippe-gold","title":{"rendered":"Jean-Philippe GOLD"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Jean-Philippe Gold est directeur de Hauts-de-France Tourisme. Sa r\u00e9flexion porte sur les transformations contemporaines de l\u2019\u00e9conomie touristique et, en particulier, sur la migration de la valeur : de ce que le visiteur voit et fait vers ce qu\u2019il ressent, ce qu\u2019il retrouve et ce que le s\u00e9jour transforme en lui.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inspir\u00e9 par les travaux de Joseph Pine et James Gilmore sur l\u2019\u00e9conomie de l\u2019exp\u00e9rience et de la transformation, mais aussi par les apports de la sant\u00e9 publique et des neurosciences sur les effets de la nature et de l\u2019art, il d\u00e9fend une conviction : le tourisme peut \u00eatre bien davantage qu\u2019un d\u00e9placement ou une consommation d\u2019exp\u00e9riences. Il peut devenir une force de transformation positive dans la vie des personnes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette approche conduit \u00e0 repenser la cr\u00e9ation de valeur touristique \u00e0 partir des b\u00e9n\u00e9fices recherch\u00e9s par les visiteurs : s\u2019\u00e9vader, se ressourcer, retrouver son \u00e9nergie, son inspiration, ses sensations, ses liens avec les autres et avec soi-m\u00eame.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une vision qui inspire aujourd\u2019hui la strat\u00e9gie de Hauts-de-France Tourisme : faire de la destination un territoire o\u00f9 l\u2019on vient d\u00e9couvrir, et dont on repart surtout mieux que l\u2019on est arriv\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/event.visitardenne.com\/?page_id=6709&amp;atelier=tourisme-reparation\" style=\"background-color:#95cdba;font-style:normal;font-weight:500\"><strong>Atelier<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jean-Philippe Gold est directeur de Hauts-de-France Tourisme. Sa r\u00e9flexion porte sur les transformations contemporaines de l\u2019\u00e9conomie touristique et, en particulier, sur la migration de la valeur : de ce que le visiteur voit et fait vers ce qu\u2019il ressent, ce&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7040,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"speaker-category":[191],"speaker-tags":[],"location":[],"class_list":["post-7038","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","speaker-category-les-intervenants"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jean-Philippe GOLD - Les \u00e9v\u00e8nements de l&#039;Ardenne<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/event.visitardenne.com\/?speaker=jean-philippe-gold\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jean-Philippe GOLD - Les \u00e9v\u00e8nements de l&#039;Ardenne\" \/>\n<meta property=\"og:description\" content=\"Jean-Philippe Gold est directeur de Hauts-de-France Tourisme. 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