{"id":4688,"date":"2025-09-11T11:09:31","date_gmt":"2025-09-11T09:09:31","guid":{"rendered":"https:\/\/event.visitardenne.com\/?post_type=speaker&#038;p=4688"},"modified":"2025-09-30T13:18:13","modified_gmt":"2025-09-30T11:18:13","slug":"nicolas-francois","status":"publish","type":"speaker","link":"https:\/\/event.visitardenne.com\/?speaker=nicolas-francois","title":{"rendered":"Nicolas FRANCOIS"},"content":{"rendered":"\n<p>Nicolas Fran\u00e7ois, c\u2019est l\u2019expert digital qui fait rimer tourisme et innovation. Avec plus de 20 ans d\u2019exp\u00e9rience \u2013 dont la moiti\u00e9 dans le secteur touristique \u2013 il dirige le p\u00f4le Digital &amp; Commercialisation de l\u2019<strong>Agence R\u00e9gionale du Tourisme Grand Est<\/strong>, o\u00f9 il pilote notamment la plateforme <strong>Explore Grand Est<\/strong>, avec un objectif clair : booster la commercialisation des offres r\u00e9gionales gr\u00e2ce \u00e0 une approche data-driven. Son expertise va du marketing touristique \u00e0 la strat\u00e9gie digitale en passant par la valorisation de l\u2019exp\u00e9rience utilisateur, et il aime faire converger acteurs publics et priv\u00e9s pour rendre l\u2019offre touristique plus fluide, innovante et personnalis\u00e9e. Passionn\u00e9 par les technologies et l\u2019intelligence artificielle g\u00e9n\u00e9rative, il explore ce domaine \u00e0 travers son projet <strong>IA, Tech &amp; Travel Caf\u00e9<\/strong>, en qu\u00eate de nouvelles id\u00e9es pour l\u2019e-tourisme. <\/p>\n\n\n\n<p>Pour Nicolas, l\u2019innovation ne se fait jamais solo : elle se construit avec des \u00e9quipes engag\u00e9es et fiables, o\u00f9 la confiance et la collaboration sont les cl\u00e9s pour offrir une exp\u00e9rience client exceptionnelle.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/event.visitardenne.com\/?p=5256\" style=\"background-color:#e4680b\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Voir l&rsquo;atelier<\/mark> sur <strong>l&rsquo;IA<\/strong> <strong>: une opportunit\u00e9 pour mon entreprise ?<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/event.visitardenne.com\/?p=5286\" style=\"background-color:#e4680b\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Voir l&rsquo;atelier<\/mark> sur <strong>comment l&rsquo;IA change le voyage ?<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/event.visitardenne.com\/?p=5324\" style=\"background-color:#e4680b\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Voir l&rsquo;atelier<\/mark> sur <strong>l&rsquo;IA : chance ou g\u00e2chis pour la plan\u00e8te ?<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/event.visitardenne.com\/?p=5538\" style=\"background-color:#e4680b\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Voir l&rsquo;atelier<\/mark> sur <strong>les r\u00e9seaux sociaux<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nicolas Fran\u00e7ois, c\u2019est l\u2019expert digital qui fait rimer tourisme et innovation. Avec plus de 20 ans d\u2019exp\u00e9rience \u2013 dont la moiti\u00e9 dans le secteur touristique \u2013 il dirige le p\u00f4le Digital &amp; Commercialisation de l\u2019Agence R\u00e9gionale du Tourisme Grand Est,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4745,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"speaker-category":[174,175],"speaker-tags":[145],"location":[],"class_list":["post-4688","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","speaker-category-jour-1","speaker-category-jour-2","speaker-tags-numerique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nicolas FRANCOIS - Les \u00e9v\u00e8nements de l&#039;Ardenne<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/event.visitardenne.com\/?speaker=nicolas-francois\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nicolas FRANCOIS - Les \u00e9v\u00e8nements de l&#039;Ardenne\" \/>\n<meta property=\"og:description\" content=\"Nicolas Fran\u00e7ois, c\u2019est l\u2019expert digital qui fait rimer tourisme et innovation. Avec plus de 20 ans d\u2019exp\u00e9rience \u2013 dont la moiti\u00e9 dans le secteur touristique \u2013 il dirige le p\u00f4le Digital &amp; Commercialisation de l\u2019Agence R\u00e9gionale du Tourisme Grand Est,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/event.visitardenne.com\/?speaker=nicolas-francois\" \/>\n<meta property=\"og:site_name\" content=\"Les \u00e9v\u00e8nements de l&#039;Ardenne\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-30T11:18:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/event.visitardenne.com\/wp-content\/uploads\/2025\/09\/Polaroid-Nicolas-FRANCOIS-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"615\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/event.visitardenne.com\/?speaker=nicolas-francois\",\"url\":\"https:\/\/event.visitardenne.com\/?speaker=nicolas-francois\",\"name\":\"Nicolas FRANCOIS - Les \u00e9v\u00e8nements de l&#039;Ardenne\",\"isPartOf\":{\"@id\":\"https:\/\/event.visitardenne.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/event.visitardenne.com\/?speaker=nicolas-francois#primaryimage\"},\"image\":{\"@id\":\"https:\/\/event.visitardenne.com\/?speaker=nicolas-francois#primaryimage\"},\"thumbnailUrl\":\"https:\/\/event.visitardenne.com\/wp-content\/uploads\/2025\/09\/Polaroid-Nicolas-FRANCOIS-1.png\",\"datePublished\":\"2025-09-11T09:09:31+00:00\",\"dateModified\":\"2025-09-30T11:18:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/event.visitardenne.com\/?speaker=nicolas-francois#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/event.visitardenne.com\/?speaker=nicolas-francois\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/event.visitardenne.com\/?speaker=nicolas-francois#primaryimage\",\"url\":\"https:\/\/event.visitardenne.com\/wp-content\/uploads\/2025\/09\/Polaroid-Nicolas-FRANCOIS-1.png\",\"contentUrl\":\"https:\/\/event.visitardenne.com\/wp-content\/uploads\/2025\/09\/Polaroid-Nicolas-FRANCOIS-1.png\",\"width\":615,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/event.visitardenne.com\/?speaker=nicolas-francois#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/event.visitardenne.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Speakers\",\"item\":\"https:\/\/event.visitardenne.com\/?post_type=speaker\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Nicolas FRANCOIS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/event.visitardenne.com\/#website\",\"url\":\"https:\/\/event.visitardenne.com\/\",\"name\":\"Les \u00e9v\u00e8nements de l'Ardenne\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/event.visitardenne.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/event.visitardenne.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/event.visitardenne.com\/#organization\",\"name\":\"Les Rencontres de l'Ardenne \\\" La Grande \u00c9chapp\u00e9e\\\"\",\"url\":\"https:\/\/event.visitardenne.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/event.visitardenne.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/event.visitardenne.com\/wp-content\/uploads\/2025\/06\/logo-RDA-scaled.png\",\"contentUrl\":\"https:\/\/event.visitardenne.com\/wp-content\/uploads\/2025\/06\/logo-RDA-scaled.png\",\"width\":2560,\"height\":994,\"caption\":\"Les Rencontres de l'Ardenne \\\" La Grande \u00c9chapp\u00e9e\\\"\"},\"image\":{\"@id\":\"https:\/\/event.visitardenne.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nicolas FRANCOIS - Les \u00e9v\u00e8nements de l&#039;Ardenne","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/event.visitardenne.com\/?speaker=nicolas-francois","og_locale":"fr_FR","og_type":"article","og_title":"Nicolas FRANCOIS - Les \u00e9v\u00e8nements de l&#039;Ardenne","og_description":"Nicolas Fran\u00e7ois, c\u2019est l\u2019expert digital qui fait rimer tourisme et innovation. Avec plus de 20 ans d\u2019exp\u00e9rience \u2013 dont la moiti\u00e9 dans le secteur touristique \u2013 il dirige le p\u00f4le Digital &amp; Commercialisation de l\u2019Agence R\u00e9gionale du Tourisme Grand Est,...","og_url":"https:\/\/event.visitardenne.com\/?speaker=nicolas-francois","og_site_name":"Les \u00e9v\u00e8nements de l&#039;Ardenne","article_modified_time":"2025-09-30T11:18:13+00:00","og_image":[{"width":615,"height":640,"url":"https:\/\/event.visitardenne.com\/wp-content\/uploads\/2025\/09\/Polaroid-Nicolas-FRANCOIS-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/event.visitardenne.com\/?speaker=nicolas-francois","url":"https:\/\/event.visitardenne.com\/?speaker=nicolas-francois","name":"Nicolas FRANCOIS - Les \u00e9v\u00e8nements de l&#039;Ardenne","isPartOf":{"@id":"https:\/\/event.visitardenne.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/event.visitardenne.com\/?speaker=nicolas-francois#primaryimage"},"image":{"@id":"https:\/\/event.visitardenne.com\/?speaker=nicolas-francois#primaryimage"},"thumbnailUrl":"https:\/\/event.visitardenne.com\/wp-content\/uploads\/2025\/09\/Polaroid-Nicolas-FRANCOIS-1.png","datePublished":"2025-09-11T09:09:31+00:00","dateModified":"2025-09-30T11:18:13+00:00","breadcrumb":{"@id":"https:\/\/event.visitardenne.com\/?speaker=nicolas-francois#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/event.visitardenne.com\/?speaker=nicolas-francois"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/event.visitardenne.com\/?speaker=nicolas-francois#primaryimage","url":"https:\/\/event.visitardenne.com\/wp-content\/uploads\/2025\/09\/Polaroid-Nicolas-FRANCOIS-1.png","contentUrl":"https:\/\/event.visitardenne.com\/wp-content\/uploads\/2025\/09\/Polaroid-Nicolas-FRANCOIS-1.png","width":615,"height":640},{"@type":"BreadcrumbList","@id":"https:\/\/event.visitardenne.com\/?speaker=nicolas-francois#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/event.visitardenne.com\/"},{"@type":"ListItem","position":2,"name":"Speakers","item":"https:\/\/event.visitardenne.com\/?post_type=speaker"},{"@type":"ListItem","position":3,"name":"Nicolas FRANCOIS"}]},{"@type":"WebSite","@id":"https:\/\/event.visitardenne.com\/#website","url":"https:\/\/event.visitardenne.com\/","name":"Les \u00e9v\u00e8nements de l'Ardenne","description":"","publisher":{"@id":"https:\/\/event.visitardenne.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/event.visitardenne.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/event.visitardenne.com\/#organization","name":"Les Rencontres de l'Ardenne \" La Grande \u00c9chapp\u00e9e\"","url":"https:\/\/event.visitardenne.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/event.visitardenne.com\/#\/schema\/logo\/image\/","url":"https:\/\/event.visitardenne.com\/wp-content\/uploads\/2025\/06\/logo-RDA-scaled.png","contentUrl":"https:\/\/event.visitardenne.com\/wp-content\/uploads\/2025\/06\/logo-RDA-scaled.png","width":2560,"height":994,"caption":"Les Rencontres de l'Ardenne \" La Grande \u00c9chapp\u00e9e\""},"image":{"@id":"https:\/\/event.visitardenne.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/event.visitardenne.com\/index.php?rest_route=\/wp\/v2\/speaker\/4688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/event.visitardenne.com\/index.php?rest_route=\/wp\/v2\/speaker"}],"about":[{"href":"https:\/\/event.visitardenne.com\/index.php?rest_route=\/wp\/v2\/types\/speaker"}],"author":[{"embeddable":true,"href":"https:\/\/event.visitardenne.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/event.visitardenne.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4688"}],"version-history":[{"count":7,"href":"https:\/\/event.visitardenne.com\/index.php?rest_route=\/wp\/v2\/speaker\/4688\/revisions"}],"predecessor-version":[{"id":5612,"href":"https:\/\/event.visitardenne.com\/index.php?rest_route=\/wp\/v2\/speaker\/4688\/revisions\/5612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/event.visitardenne.com\/index.php?rest_route=\/wp\/v2\/media\/4745"}],"wp:attachment":[{"href":"https:\/\/event.visitardenne.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4688"}],"wp:term":[{"taxonomy":"speaker-category","embeddable":true,"href":"https:\/\/event.visitardenne.com\/index.php?rest_route=%2Fwp%2Fv2%2Fspeaker-category&post=4688"},{"taxonomy":"speaker-tags","embeddable":true,"href":"https:\/\/event.visitardenne.com\/index.php?rest_route=%2Fwp%2Fv2%2Fspeaker-tags&post=4688"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/event.visitardenne.com\/index.php?rest_route=%2Fwp%2Fv2%2Flocation&post=4688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}